My Skill Lab
Business & MarketingBeginner

Social Media Marketing

Strategy, content calendars, short video and growth on every major platform.

Taught by Sujata Gurung · Growth & Digital Marketing Lead

What you'll learn

  • Write a social media strategy with a clear goal, target audience and chosen platforms
  • Build content pillars and a monthly content calendar you can batch-produce in a few hours a week
  • Script and edit short vertical videos with a strong hook, clear value and a call to action
  • Apply platform-specific playbooks for Instagram, TikTok, LinkedIn and YouTube
  • Grow an engaged community through replies, user-generated content and creator collaborations
  • Measure reach, engagement rate and conversions, and use the data to plan the next month

About this course

This beginner social media marketing course shows you how to plan, create and grow on the platforms that matter in 2026: Instagram, TikTok, LinkedIn and YouTube, with notes on Facebook and Threads. It is for small business owners, freelancers, new marketing hires and creators who want a repeatable system instead of posting and hoping. You will write a social media strategy tied to business goals, build content pillars and a content calendar, script short-form video with strong hooks, and follow a practical playbook for each major platform. You will also learn community management, user-generated content and creator partnerships, then read social media analytics to decide what to post next. No design or video experience is needed; a smartphone and free tools such as Canva and CapCut are enough to follow along and practise every lesson.

Course content

7 lessons
  1. 1Social Media Strategy That Serves the BusinessSet goals, define your audience and choose platforms before you post anything.Preview
  2. 2Content Pillars and the Content CalendarCreate recurring themes, plan a month of posts and batch-produce them efficiently.
  3. 3Short-Form Video: Hooks, Scripts and EditingPlan, film and edit vertical videos that hold attention on Reels, TikTok and Shorts.
  4. 4Instagram and TikTok PlaybooksHow each platform surfaces content, which formats to prioritise and how to grow sustainably.
  5. 5LinkedIn and YouTube PlaybooksBuild professional authority on LinkedIn and evergreen, searchable video on YouTube.
  6. 6Community, Creators and Social ProofTurn followers into a community, manage comments well and partner with creators.
  7. 7Social Media Analytics and GrowthTrack the metrics that matter, calculate engagement properly and plan each month from data.