My Skill Lab
Business & MarketingBeginner

SEO Fundamentals

Keywords, on-page, technical SEO, links and AI-search readiness.

Taught by Sujata Gurung · Growth & Digital Marketing Lead

What you'll learn

  • Explain how search engines crawl, index and rank pages and diagnose why a page is not showing
  • Research keywords, classify search intent and map one primary keyword theme to each page
  • Write title tags, meta descriptions, headings and internal links that improve rankings and clicks
  • Audit indexability, sitemaps, robots.txt, canonicals, Core Web Vitals and structured data
  • Plan ethical link building and structure content so AI search tools can quote and cite it
  • Track clicks, impressions, rankings and conversions in Search Console and GA4

About this course

SEO Fundamentals is a practical, beginner-friendly search engine optimisation course for marketers, founders, freelancers and website owners who want more organic traffic without paying for every click. You will learn how Google crawls, indexes and ranks pages, how to do keyword research and read search intent, and how to write title tags, content and internal links that earn rankings and clicks. We cover technical SEO basics including XML sitemaps, robots.txt, canonical tags, Core Web Vitals and structured data, then ethical link building, digital PR and E-E-A-T. You will also learn generative engine optimisation (GEO) and answer engine optimisation (AEO), so your content can be cited in Google AI Overviews, ChatGPT search and Perplexity. Finally you will measure progress in Google Search Console and GA4. No coding is required, though you will see simple HTML and JSON-LD examples you can adapt.

Course content

7 lessons
  1. 1How Search Engines WorkCrawling, indexing and ranking explained, plus how AI answers now sit alongside classic results.Preview
  2. 2Keyword Research and Search IntentFind the terms your audience uses, judge intent and difficulty, and map one keyword theme per page.
  3. 3On-Page SEO: Titles, Content and Internal LinksWrite titles, headings and copy that satisfy readers and send clear relevance signals.
  4. 4Technical SEO BasicsRobots.txt, sitemaps, canonicals, Core Web Vitals and structured data without the jargon.
  5. 5Links, Authority and E-E-A-TWhy links still matter, how to earn them ethically, and how to demonstrate experience and trust.
  6. 6GEO and AEO: Getting Cited in AI AnswersHow AI Overviews and assistants choose sources, and how to structure content they can quote.
  7. 7Measuring SEO with Search Console and GA4Read clicks, impressions, CTR and position, spot quick wins and report SEO in business terms.