My Skill Lab
Artificial IntelligenceIntermediate

Prompt Engineering for Content Creators

Blog posts, scripts, social captions and newsletters — faster and better.

Taught by Asha Karki · AI Product Engineer

What you'll learn

  • Build a brand-voice prompt from writing samples that keeps AI drafts sounding like you
  • Draft long-form articles in stages using outline, section and polish prompts
  • Write video scripts, hooks and short-form scripts with structure prompts
  • Run a repurposing pipeline that turns one source into captions, threads and newsletters
  • Use AI as an editor with critique, tightening and consistency prompts
  • Fact-check, protect originality and disclose AI use in line with platform rules

About this course

Prompt Engineering for Content Creators is for bloggers, YouTubers, podcasters, social media managers, newsletter writers and marketing teams who want AI to speed up production without flattening their voice. You will build a reusable brand-voice prompt from samples of your own writing, learn prompt patterns for long-form articles, video scripts and hooks, captions and newsletters, and set up a repurposing pipeline that turns one piece of source material into a week of content. You will also learn to use AI as an editor rather than an author, to protect originality and fact-check claims, and to handle disclosure and copyright sensibly. The course assumes you already create content and have used ChatGPT, Claude or Gemini at least casually; no technical background is needed. By the end you will have a personal prompt library and a documented workflow you can run every week.

Course content

7 lessons
  1. 1How Creators Should Think About Language ModelsWhat LLMs do well for content, where they fail, and the mindset that keeps you in charge of your voice.Preview
  2. 2Building a Brand-Voice PromptTurn samples of your writing into a reusable voice specification that every prompt starts from.
  3. 3Blog Posts and Long-Form ArticlesStaged prompts for research synthesis, outlines, section drafting and polish that produce articles worth reading.
  4. 4Scripts, Hooks and Short-Form VideoPrompt patterns for YouTube scripts, short-form video, podcast outlines and the first three seconds.
  5. 5Social Captions, Threads and Newsletters: The Repurposing PipelineTurn one source piece into platform-specific posts, threads and a newsletter with a repeatable pipeline.
  6. 6Editing Workflows: AI as Editor, Not AuthorCritique, tightening, clarity and consistency prompts that improve your own writing without replacing it.
  7. 7Originality, Fact-Checking and DisclosureProtect your work from generic sameness and fabricated claims, and handle disclosure and rights responsibly.