Product Management Fundamentals
Discovery, prioritisation, roadmaps, specs and launches.
Taught by Kritika Lama · Product Manager
What you'll learn
- Plan and run customer discovery interviews that uncover real behaviour rather than opinions
- Frame opportunities as jobs to be done and map them in an opportunity solution tree
- Prioritise a backlog with RICE, MoSCoW and Kano and explain the trade-offs to stakeholders
- Build an outcome-based Now, Next, Later roadmap linked to product strategy and OKRs
- Write a lean PRD with user stories and Given-When-Then acceptance criteria
- Define a North Star metric with input and guardrail metrics and plan a gradual, measured launch
About this course
Product managers decide what gets built and why, and this course gives you the core toolkit to do that job well. It is for aspiring and new product managers, and for engineers, designers, analysts and marketers moving into product roles. You will learn to run customer discovery interviews, frame problems with Jobs to Be Done, prioritise a backlog with RICE and other frameworks, build outcome-based roadmaps and write clear product requirements documents with testable acceptance criteria. You will also learn how to choose a North Star metric, measure retention, run experiments, work effectively with engineering and design as a product trio, and plan a launch that customers actually notice. Every lesson includes templates and exercises you can apply to a real product or a side project. No prior product management experience is required, but you should be familiar with how software teams plan and ship work.
Course content
7 lessons- 1What Product Managers Actually DoThe PM role, outcomes over outputs, and how product, engineering and design work as one team.Preview
- 2Customer Discovery and InterviewingRun interviews that reveal real behaviour, and turn what you hear into testable opportunities.
- 3Jobs to Be Done and Problem FramingUnderstand the progress customers are trying to make and write problem statements the team can rally around.
- 4Prioritisation FrameworksUse RICE, MoSCoW, Kano and cost of delay to make and explain trade-offs.
- 5Product Strategy, OKRs and RoadmapsConnect vision and strategy to outcome-based roadmaps and objectives the team can own.
- 6Writing PRDs and Working with Engineering and DesignWrite lean requirements, user stories and acceptance criteria, and collaborate well through delivery.
- 7Metrics, Experiments and LaunchesChoose a North Star metric, measure retention, run experiments and plan a gradual launch.