My Skill Lab
Business & MarketingBeginner

Digital Marketing: The Complete Course

SEO, social, ads, email, content and analytics in one path.

Taught by Sujata Gurung · Growth & Digital Marketing Lead

What you'll learn

  • Map any business onto a marketing funnel and choose the right goal and metric for each stage
  • Write a customer persona and positioning statement that shapes every message you publish
  • Compare SEO, content, social, paid ads and email by cost, speed and fit for a given business
  • Set up GA4 key events and UTM-tagged links so every channel can be measured
  • Calculate CAC, ROAS, conversion rate and customer lifetime value from real campaign numbers
  • Build a 90-day digital marketing plan with budget, owners, KPIs and a weekly review rhythm

About this course

This beginner digital marketing course gives you one clear path through every channel that matters in 2026: SEO, content marketing, social media, paid search and social ads, email marketing and analytics. It is built for career starters, small business owners, founders and marketers who want to move from random tactics to a joined-up online marketing strategy. You will learn funnel thinking, define an audience and positioning, compare channels by cost and speed, set up GA4 and UTM tracking, and calculate CAC, ROAS and customer lifetime value. You will finish by writing a realistic 90-day digital marketing plan with a budget, KPIs and a weekly measurement routine. No prior marketing experience or technical background is needed; a laptop, a website or social account to practise on and some curiosity are enough. By the end you can explain, plan and measure a complete digital marketing strategy with confidence.

Course content

8 lessons
  1. 1How Digital Marketing Works: Funnels and GoalsThe funnel, paid versus owned versus earned channels, and how to set goals you can actually measure.Preview
  2. 2Know Your Customer: Personas, Positioning and OffersDefine who you serve, why they should choose you, and an offer compelling enough to act on.
  3. 3Content Marketing and SEO: Earning AttentionPlan content around real search intent and publish pages that rank and convert over time.
  4. 4Social Media Marketing: Organic and CommunityChoose the right platforms, build content pillars and turn followers into a real community.
  5. 5Paid Advertising: Search and Social AdsHow Google Ads and Meta ads differ, how auctions work, and how to launch a first test safely.
  6. 6Email Marketing and AutomationGrow a permission-based list, meet deliverability rules and automate welcome and nurture flows.
  7. 7Analytics and Measurement: GA4, UTMs and AttributionTrack key events in GA4, tag every campaign link, and read attribution without fooling yourself.
  8. 8Your 90-Day Digital Marketing PlanTurn everything into a prioritised 90-day plan with budget, experiments and a review cadence.