My Skill Lab
Artificial IntelligenceIntermediate

AI for Marketing

Campaigns, copy, ads, SEO and analytics with AI in the loop.

Taught by Sujata Gurung · Growth & Digital Marketing Lead

What you'll learn

  • Build evidence-based customer personas from reviews, support tickets and interview notes using AI
  • Generate, filter and test ad copy variants that stay inside a written brand-voice guide
  • Draft a complete landing page and a five-email nurture sequence with clear conversion goals
  • Plan an SEO content cluster that targets both classic search and AI answer engines
  • Design a fair A/B test, read the results and report them without overclaiming
  • Set up a marketing AI workflow with review gates, disclosure rules and data-privacy limits

About this course

Marketing teams were among the earliest adopters of generative AI, and the gap between people who use it well and people who paste in a headline request is now wide. This course is for marketers, founders and growth leads who want a repeatable, measurable way to use ChatGPT, Claude, Gemini and AI image tools across the whole funnel. You will research personas from real customer data, write ad variants and landing pages that keep your brand voice, build email sequences, plan SEO content that still earns visibility in AI-driven search, and measure what actually moved. Every lesson ends with a deliverable you can use in a live campaign. You need basic familiarity with running ads or email campaigns and any AI chat tool; no coding is required, although one lesson shows an optional automation script for people who want it.

Course content

7 lessons
  1. 1Where AI Belongs in Your Marketing WorkflowMap the funnel to the tasks AI does well, the ones it does badly, and the ones you keep human.Preview
  2. 2Persona and Audience Research From Real DataTurn reviews, tickets and interviews into evidence-based personas instead of invented ones.
  3. 3Ad Copy and Headline Variants at ScaleGenerate dozens of on-brand ad variants, score them against a brief and keep the few worth testing.
  4. 4Landing Pages That ConvertDraft a full landing page from persona and offer, then tighten it with a conversion checklist.
  5. 5Email Sequences and Lifecycle MessagingDesign onboarding, nurture and win-back sequences with AI drafting inside clear rules.
  6. 6SEO and Content in the Age of AI SearchPlan content clusters that earn traffic from Google and citations from AI answer engines.
  7. 7Measure What Moved: Testing and AnalyticsDesign fair tests, track campaigns cleanly and use AI to explain results without overclaiming.